Interestingly Search Marketing, in all of its disparate forms, has been with us now for well over a decade and some would argue that the sector development in terms of professionalism has only recently begun to blossom, whereas others would disagree and assert that the science of search engine marketing is still in relative infantile state.

Which ever view you hold as to the state of evolution within the SEM sector there is one undeniable truth.

We the practitioners of our alluring trade have yet to agree a full set of standards by which we can measure the success of optimisation.

Sure, Bruce Clay has developed his set of “commandments“, firm after SEM firm profess to offer an ethical service and solution to their clients, who is to really say what is ethical and unethical in the truest senses?

In lieu of agreed standards for SEM we all fall back to the dominate Search Engine’s Webmaster Guidelines to serve as our guiding light, well, more of a candle light in treading often a precarious tight-rope of client expectation and a more busy search landscape. Is this really good enough as sector?

Wow, the day has arrived that my new blog design is is complete! Amazingly after so many months of thinking about having my own blog and planning it’s development; wondering truly what I would write it’s now that time!

I have read so many great blog posts over the last few years and have admired the writing prowess of many of their authors. Embarking on the creation of my own blog I thought that it would be a simple matter of picking a subject and writing about it.

That may be all well and good for the seasoned blogger but what about for the new kid on the block? What do you write about when your day job is not based in working in the written arts full-time?

Where did echwa come from?
echwa.com came about after being told a story many years ago, 1999 to be more precise, about a toneless neutral vowel sound in any language - Schwa.

Schwa is a funny non-word that means ‘toneless neutral vowel sound’ it’s origins are from Hebrew.

I really had no idea about how Schwa was meant to be spelled and so it is by humble ignorance that I registered echwa.com as my domain name of choice some years ago.

Soon after registering echwa.com I fell into a career in helping others use technology and discovered a passion for website design, search engine marketing and later for human interaction with technology. Unbeknown to me Schwa would turn out to be quite an important part of my career.

With this in mind I encourage you to start your own blog, even if you have not a clue as to what you will write about. As I see it this blog will provide me a place to keep public my feelings on any number of different topics: about anything that takes my fancy. I hope to post an eclectic mix of commentary and ultimately something to amuse or entertain you.

I need to thank Michael Flarup for creating the echwa.com design and Tony Geer for bringing it to life in Wordpress.